E-Newsletter July 2004Dear Reader, Welcome to the July edition of our quarterly newsletter. In this edition we go over many of the marketing options available to small and medium sized businesses. You can have a look at our case study which describes how we helped a telecommunications provider increase revenue through new product development. Or read our briefing paper – “Helping business owners deliver revenue”, which looks at cost-effective alternatives for getting (and staying) in front of your customers. As usual we have compiled our comprehensive Useful Information list; with details on: the free mediation service offered by ACAS, new procedures for staff dismissal, new rules for telesales, and much more. We are also delighted to launch another new service for our clients – the Virtual Marketing Manager. Targeted at business owners who have limited time / resources to set-up and manage all the sales and marketing initiatives required to get good quality business; our Virtual Marketing Manager service can handle all aspects of marketing you may want to use to generate new business – allowing you to concentrate on delivering fantastic customer service. If you keep on reading you will find out how we define Heaven & Hell! As always, do feel free to respond to this newsletter with feedback, questions, and/or requests for specific information in future editions. Useful Information:
Recommended Reading: Congratulations to our winners for the previous book of the month: Mr. M. White and Mr. P. Kirkham. Our book of the month this time will be "Another Bad Day at the Office” by Jeremy Bullmore – If you have ever read Jeremy's columns in Management Today, you will know what to expect. Jeremy dispenses straight talking & very sound advice on how to deal with one of the biggest problems we all face at work, and one that typically absorbs a large amount of our time – interpersonal relationships. This book is great for owners, managers and aspiring managers alike. You can choose to dip in and out of it or just go cover to cover. As usual, we are giving copies away to the first two people to respond to this newsletter with a request for further information about the issues discussed and/or suggestions as to what they would like to see in future editions. Alternatively, you can buy the book by clicking on the link on our home page. Platinum News: New Service: Many small and medium sized businesses know and realize that they require some form of marketing, but do not have the time and / or resources to set-up and mange this function within the business. Platinum’s Virtual Marketing Manager service offers hands on and practical marketing support to help businesses set up, implement and manage marketing campaigns. Click Here to read more Subsidies: We help many of our client’s access subsidies – for training, consultancy, mentoring, etc. Click here for more details. Joke corner
And finally, If you have received this newsletter through a colleague and wish to register for future editions, or, if you would like additional information on any of the topics above, please click here and complete the form provided. You are receiving this newsletter because you had previously enquired about or used our services. If you no longer wish to receive further editions of this newsletter, please click here and we will ensure that you are not bothered again. With best wishes, Bambo Onigbanjo |
News
"London MAS Business Development Workshops - can you afford not to attend?" ***We are delighted to announce that Platinum has won the 2nd contract for Access to Finance- 2007/08*** ***Can we make your accounts and business finance one less thing to worry about?*** Briefing Papers
Helping Business Owners Deliver Revenue Case Studies
Securing Grant for Shop-fitting Company "New" Services
For Start Ups 
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