Launching a new media company

The principal of this business came to us when all he had was an idea. He wanted to capitalise upon previous experience and set up a media company that would use new digital and web solutions to address the communications needs of companies both in the UK and around the globe.

Objectives:

The MD wanted:

• To assess the feasibility of the proposed business;
• To determine the best method of financing the new venture;
• To create the marketing collateral needed to promote the new venture;
• To assemble a team of professionals to work within the business and partners that could become trusted suppliers;
• On-going support during the start-up phase.

What Platinum Did:

We worked with the managing director to:

1.      Conduct a feasibility assessment – looking at the potential market, existing competition and barriers to entry.

2.      Develop a business plan that:

         a.       Tackled the activity required to create a differentiated presence in the market

         b.      Detailed operational resources that would be required to deliver on increased orders

         c.       Illustrated potential financial options through projected cash-flow, P&L and balance sheet

3.      Implement the sales and marketing plan by:

        a.       Creating the company’s collateral – e.g. website, brochure, and sales presentations

        b.      Recruiting a sales executive

        c.       Providing on-going tele-marketing to generate qualified leads

4.      Create operational infrastructure – including:

         a.       Development of administrative processes and procedures

         b.      Provision of bookkeeping and accounting support

5.      Agree funding strategy which combined own resources with grants and loans to create an affordable package

6.      Introduce grant providers and lenders to realise the funding strategy

The Results:

This is an on-going project. The company is now up and running and sales pipeline is very promising.

Clients Comments:

“A great professional approach.” “It is very informative, enlightened and well delivered.”

News

***We are delighted to announce that Platinum has won the 2nd contract for Access to Finance- 2007/08***

***Can we make your accounts and business finance one less thing to worry about?***

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