Helping Training Company Generate Revenue in a New Market

Background: -

This wholly owned subsidiary of a well known college, wished to increase revenue by offering programmes for the Construction Industry (The parent was known for its construction and engineering programmes – from basic to chartered membership level)

Objectives: -

We were asked to:

• Design and implement a pilot project to penetrate the training market for large construction companies based in London and surrounding areas
• Collate market intelligence that could be used to refine the Company’s offering during future campaigns

What Platinum Did: -

We worked with the marketing team to:

1.      Determine relevant and receptive market segments for the pilot

2.      Source a marketing database (i.e. list of companies and relevant decision makers)

3.      Design a brief for telemarketers and the questionnaire for use in obtaining market intelligence

4.      Establish the evaluation criteria for the information obtained

We were fully responsible for

5.      Running the telemarketing campaign – using our own fully trained team

6.      Evaluating the results and communicating these back to the Company

The Results: -

• Total number of prospects approached – 52
• Total number of telephone interviews – 22
• Additional questionnaires completed off line – 10
• Sales meetings arranged – 6
• Revenue to date – 6x project expenditure

In addition all companies contacted were made aware of the Company’s services and expertise

Clients Comments: -

”The market research project assisted us in fine-tuning our business development strategy in a specific area of our market. The market research information was really effective. It enabled us to consolidate our strategy in that field, and was useful data to share with colleagues. It has also opened several doors and we are now in dialogue with potential clients - all through this short-term project. Real added value!"

News

***We are delighted to announce that Platinum has won the 2nd contract for Access to Finance- 2007/08***

***Can we make your accounts and business finance one less thing to worry about?***

Briefing Papers

Helping Business Owners Deliver Revenue
Green Money
Working with your Bank

Services

For Start-Ups
For Small Businesses
Medium-size Business