How we helped a cleaning company win new business

Background: -

The client was new to the UK being part of a European company. They had some prestigious clients and their client list was growing slowly, however, they were aware of the need to establish more credibility (when tendering) by acquiring some more “larger” clients i.e. cleaning contracts with minimum value of £30k per year, in their existing geographical location.

Objectives: -

• To Design and implement a lead generation project targeting the “local” larger companies i.e. within a 30 mile radius over a defined period to generate meetings for their own business development personnel
• Collate market intelligence that could be used to refine the Company’s offering during future campaigns
• Raise awareness and profile, to promote the company to all the target companies identified, so that they would be included in “invitations to tender” for the cleaning account  when the time arose  

What Platinum Did: -

We worked with the business development team to:

1.      Determine who the target companies should be

2.      Source and build the relevant marketing database (i.e. list of “local” companies and decision makers)

3.      Design a brief for telemarketers

We were fully responsible for:

5.      Running the telemarketing campaign – using our own fully trained team

6.      Evaluating the results and communicating these back to the Company

The Results: -

• Total number of prospects approached – 1300
• Requests for further information  - 231
• Positive results i.e. meetings booked, quotes requested, Tenders invited - 14
• New clients attained  - 3
• Revenue to date – at least 9 x total project expenditure

The total cost of the project was £10,000 + VAT. However, we utilised a government subsidy, which meant that in reality the client paid £5,000. This included all the above as we understand the need to work within budgets and be cost effective

Clients Comments: -

 “Its great news! I’ve mailed the Ladbrokes man and diarised the others. The above company called us today to ask us to quote for cleaning. This was a direct result of the information we sent out and the initial call you made.”

News

***We are delighted to announce that Platinum has won the 2nd contract for Access to Finance- 2007/08***

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